A special direction of creative activity, determining the possible trends of changing consumer qualities and visual images of objects, the prospects of lifestyle development is called futuridesign. The term comes from future and design. Literally it means “design of the future” and “development of the coming. This is the most accurate assignment of the activity. Futurodesign predicts and stimulates the processes of technology development.
To some extent, this direction can be considered a continuation of mythmaking: flying carpets, absolute weapons. These are examples of environmental forecasts, only expressed in literary images. Futurist artists, architects and inventors in developments and layouts represented the outlines of future objects. The merit of Tsiolkovsky, Fuller, St. Elia was not in the accurate representation of images, but in stimulating the creative thought of contemporaries. By the beginning of the twenty-first century the forecasting of concrete forms was replaced by the comprehension of possible scenarios of society development. Man as a person was again in the center of creativity of futuristic designers.
The second half of the twentieth century changed the content of futuristic design. The catalyst for the emergence of a new trend was the dissatisfaction of consumers with the product offered to them. The failure of new products forced manufacturers to turn to designers, rethinking their role. Traditional design has been transformed and actively developed in the face of constant innovation. The profession has shifted from the pictorial sphere to the thinking sphere.
Prediction of specific forms was replaced by the development of possible scenarios for the development of society. The nature of presenting information has become more conceptual, up to the imitation of familiar forms of the past, but in completely unfamiliar situations. Not just a creative idea is important, but its substantiation, the explanation that the new concept will organically fit into the habitual life in 20-50 years. The goal is to prepare public opinion for the changes to come. The proposed solutions are not mandatory for immediate implementation in the current period. Their implementation is expected in the future.
The non-commercial focus distinguishes futurodesign from the other areas. It has a significant impact on the growing importance of cultural and social aspects of life in relation to the factors of economy and production. All components of life are closely interconnected, so the beginning of any change is an idea that provides a response in all spheres: social, cultural and scientific. At the same time, conventional design continues to be associated with decoration.
For futurists, the objects of close attention are interiors, household items and furniture, clothing in terms of practicality, construction objects and machinery. Many inventions introduced into industry and actively used at the present time seemed fantastic at the time of existence on the sketch. However, the interest of the designers ensured the possibility of implementation.
There is also an applied aspect: the creation of designs for clothing, scenery and other things for pictures, the action of which takes place in the future. In today’s world, the concepts of “innovation” and “futuristic design” have become synonymous. Design is not about things, but about thinking, creating not the product itself, but the future. The innovations born by this type of creativity change people’s lives, introducing new trends into it, making it possible to predict the future and make changes for the better.